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Google Panda 4.0 Update: What’s New?

You heard it right. Yes, the Google’s Panda 4.0 is officially out now and has been made effective on the Google search results. The news spread like a wild fire with just a tweet of Matt Cutts on twitter saying, “Google is rolling out our Panda 4.0 update starting...

Why Programming Matters for SEO

Ok, so all these years we’ve just been using Google, Yahoo, Bing, etc. to look for the latest products, services or find useful information about an event, what is important is to know the technique behind this. Search Engine Optimization has evolved and the evolution...

How to increase your Inbound Leads

Businesses based out of California have the advantage of a healthy target audience, but you also get loads of competition locally. In order to capture more customers and beat your competition, the most cost effective ways to increase leads is through your website on...
How to Regain Your Rankings Post Google Hummingbird Update

How to Regain Your Rankings Post Google Hummingbird Update

A couple of years ago, the way Google delivered a search result was way more technical and much less semantic. As Google started to evolve, they began integrating features like the Google “Knowledge Graph” into the search engine. They also added other variables to...
SEO Myths Answered By Ex Google Employees

SEO Myths Answered By Ex Google Employees

A couple of days ago, State of Search published an interview with four former Google employees. The discussion focused on recent myths about SEO and pay-per-click strategies. These four former Google employees have a combined 20 years of experience in Google Search...
Nurturing your business through Social Media Marketing

Nurturing your business through Social Media Marketing

There are common misconceptions about Social Media Marketing. Either you’re a small or medium-sized company that undervalues the time needed for a proper social media strategy. Or, you believe that posting simple updates is enough to optimize your social media...