Ranking Factors For Search Engine Optimization
Noxster SEO Company
What Influences Rankings?
It’s well known that there are over 200 factors that affects how your website is placed within the respected search engines. While no SEO Company can correctly alter all 200 SEO factors there are 5 primary elements that our SEO services focus on: each of these has sub factors and weights within all three search engines algorithm. These SEO factors include: Content – We help you develop a strong content development strategy. The more content you have within your website the more information Google can pull from your website to make index you for keywords. Images are also important factors when building out content. The more photos and videos you have to support your content the better chance more positively Google views your website. Most search engine will not rank a website high for queries that do not include text from the query on the page. With all the Google updates search is placing more importance than ever on unique content. Make sure your website has the 5% keyword density not only on a page but have that word mentioned throughout your website. Code – Coding doesn’t mean SEO Companies just go and place a keyword in a description. Obviously SEO is more complex than that. Coding is an optimization processes that encompasses many factors including Meta tags, descriptions, alt-texts, website accessibility, positioning of code, keyword placement, and pointing Google to follow a certain path. Website Structure – This is important for 2 reasons. First, it’s important that your website is being indexed, and second, is the manner in which pages link together. Building relevance throughout your website is crucial.Offsite Popularity – Other companies commonly refer to this as “link building” or “off site optimization. The more link you have pointing towards your website the more popular your website is going to rank. If your website does not have a competitive link popularity Google is going to assume you are not good at the service or products you provide. Social Platforms – Social media is now having an affect on your rankings. As social networks continue to grow you can bet they will play a more important factor in search. The chart below is an example from a survey of SEO experts ranking the most important search engine ranking factors.
SEO Ranking Factor Strategy
SEO Keyword Strategy
SEO Keyword Placement
Proper SEO Keyword Density
Choosing Keywords for Search Engine Optimization
How does link building help your SEO Campaign?
Anchor Text is Vital
Linking Increase your
Relevance within your Industry
You don’t want to many links to be anchor text with one keyword. If you do that Google will find it to be very suspicious and hit you with the over optimization penalty that was just recently released. With that being said the anchor text of inbound links is still the single most important factor in search engine optimization. No two links are treated equally. If the external link pointing towards your website is coming from the White House for example, Google views that as a million times more valuable than a link coming from an individuals blog. Links from sites similar to yours is also a good SEO strategy but is tough to implement. It is very rare that a competitor or vendor is going to put a link on their website.