Graphic Design Process
Noxster SEO Company
Phase 1: Fact Finding and Original Logo
Phoenix Challenge coin works directly with military entities supplying: military coins, poker chips, clothing, and other apparel to all forces. They were looking for a neutral logo that didn’t favor a sector or service to exclude business. They were looking for a big time look that would make a lasting impression. One of the biggest challenges is to create a logo that people will remember. We started with asking relevant questions and finding out why they started their business, target market, product lines, vision, and goals. While they have different service lines we decided to make 1 universal logo that would represent the company. Here is what we started with:
We decided that we loved the use of the orange and it would be the cornerstone for our new logo. A big obstacle is the fact that the Phoenix can’t be trademarked and is currently used across the web. We wanted to make sure it stood out and that orange was used in a classic and simplistic manner. At Noxster when we approach our Graphic Design we want to make sure that the logo that we create would be appealing not only in color but if it was also created in black and white.
Phase 2: Round of Samples
Phase 3: Second Round of Samples
After positive feedback we had enough information to evolve the Logo into the final creation which was approved.
Phase 4: Final Logo
The biggest difference is the shades of orange within the Phoenix. We wanted the Phoenix to have a hint of light yellow to help the orange stand out a little bit more. It was a tough decision to decide which logo they loved the best, but after a ton of deliberation they were able to come to a conclusion.