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Noxster K Content marketing the Creative Writing Scope For SEO

Content marketing the Creative Writing Scope For SEO

SEO Copy writing

The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services.

Content Marketing SEO Best Practices

SEO Content marketing is targeting user groups, affiliates, and purchase managers. the buyer is the expert and the one proactively reaching out to brands and businesses for help. For example:

60-90%
Average Buyer

The average buyer guides themselves through 60% to 90% of the traditional sales funnel before ever contacting a brand or salesperson.

81% of Shoppers
Research

The average buyer guides themselves through 60% to 90% of the traditional sales funnel before ever contacting a brand or salesperson.

Consumers
Spend

Consumers spend an average of 79 days conducting online research before buying.

Noxsters Сontent Marketing

There is an answer to this buyer-driven environment: Content. Noxsters content marketing is to leverage your branded assets within Los Angeles, abroad, or through destination marketing. The process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. Buyers and consumers are already searching the web for answers that your brand should be uniquely positioned to answer. Having third party networks to back that content shows the quality of the enagement and information provided.

1

GOOD PR
Third Party Public Relations (GOOD PR): As prospects and buyers search the web for answers to their questions and solutions for their problems, your brand has personas online distributing valueable content unaffiliated to your branded network.

2

Helps
Increased brand preference: Content marketing helps to further establish your brand as a thought leader in your industry, which strengthens relationships with buyers.

3

Keywords
Keyword Silos a: It is not a short-term strategy, but over time, a library of great content will continue to reach more qualified leads and interested buyers.
Content marketing is the savvy marketer’s response to the new, relationship-based, buyer-driven, digital marketplace.

Content Marketing to Amplify Growth

An effective content marketing strategy is built on two pillars that you (hopefully) have already:

A set of robust, strategic personas

An understanding of your typical buyer’s journey

Attract Like Minded Consumers:

Each content asset should appeal to one (or two) personas at each stage of their buying journey, gently nudging them to the next stage.

An effective content marketing strategy is built on two pillars that you (hopefully) have
already:

For more help and inspiration in filling out your content marketing strategy, check out the Content Marketing Tactical Plan. This workbook is more than just info—it’s a hands-on journey complete with persona exercises, content arc charts, calendar templates, and more.

How Design Helps with Content Marketing: The Deployment

Design means much more than color schemes and stock photos. The process will look different for every marketing team, and even for every team’s various content pieces. In general, design starts at the very beginning, as you map out a content marketing strategy. Understanding the brand’s personas and marketing goals will shape the basic style of each design—each should be useful to your personas, and true to your brand voice.

A strong content marketing strategy includes a variety of content types, so as individual pieces begin to take shape, there are some specific things to keep in mind:

Blog Posts

Distill your content marketing strategy into your blog schedule/strategy. The company blog can and should be used to cross-promote other content, which will help keep posts on a consistent schedule. If you don’t have a marketing team member who is familiar with SEO, this is one area where you might want to consult a professional.

Downloadable Etbooks

Ebook content should follow some sort of narrative structure, and include a lot of good, visual design. The goal of an ebook is to educate (rather than entertain), but make sure to keep the language conversational if that is consistent with your brand and personas.

Cheat Sheets / Briefs

Distill your content marketing strategy into your blog schedule/strategy.
The company blog can and should be used to cross-promote other
content, which will help keep posts on a consistent schedule. If you don’t
have a marketing team member who is familiar with SEO, this is one area
where you might want to consult a professional.

Social Media Post
and Push Marketing

A great way to keep your brand in front of buyers, while also being really helpful. These resources should be designed for print and made as interactive and practical as possible.

Whitepapers and Reports

These are similar to an ebook in that they are primarily educational
materials, but whitepapers and reports are generally less graphically
designed and use language that is a little more professional. They can
also create opportunities to partner with other organizations.

Infographics

The name says it all: just give readers info and graphics. Use as little text as possible for the former, and let the latter tell the story. If you don’t have a killer graphics artist in-house, this is one for which you might want to work with a professional.

Slide Decks

Slide decks are a great format for breaking down complex ideas into simple steps or bite-sized pieces. Keep the slides simple: minimal text in one font throughout, and use big images & graphics.

Video

The trick to effectively using video as part of a content strategy is keeping it as timeless as possible. Otherwise, you risk wasting resources (time and money) updating videos every year. High-quality video content can also be used to expose your brand to YouTube’s large and active audience.

Case Studies

Build case studies with real numbers and complete stories. This will help keep the content focused on the value and results, not the brand.

Stages within the Content Marketing Framework:

Early Stage

Pre-Purchase

At this point everything has been created and your site should be receiving traffic, but this doesn’t mean that our service is done. Performanceof a PPC campaign varies over time due to competition, bidding prices, algorithm changes, customer search habits, and other life events.

USE NOW

Middle Stage

Commit to Change

At this point everything has been created and your site should be receiving traffic, but this doesn’t mean that our service is done. Performanceof a PPC campaign varies over time due to competition, bidding prices, algorithm changes, customer search habits, and other life events.

USE NOW

Late Stage

Evalution

At this point everything has been created and your site should be receiving traffic, but this doesn’t mean that our service is done. Performanceof a PPC campaign varies over time due to competition, bidding prices, algorithm changes, customer search habits, and other life events.

CONTACT US
74% of buyers expect to access simple items—like infographics—for free, but 77% are willing to provide basic information for a white paper. Gating bigger resources is a great way to generate leads, learn which of your visitors is serious, and then nurture leads

RULE #1

Content Will Always Be King

The underlying content of a site will always be king. If the content falls short, so will the SERP rankings. Google’s aim to deliver the most relevant results in the quickest manner possible has much to do with delivering the best possible content. If the content is no good, how can it be relevant?

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RULE #2

Regardless Of What You’ve Heard, Size Really Does Matter

One of the things that Google has been battling against on the web is something called thin content. Thin content is content without much meat on the bones. Not only is it short on length, but it’s short on value because of it. You can’t expect to deliver big on value when you write a 500-word article. Even when you write an article that’s less than 1,000 words, it’s hard to compete against those who are delivering far more…
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RULE #3

Keywords, Keywords, Keywords, But Don’t Overdo It

Creating great SEO content in 2017 has so much to do with keywords, but also so little to do with them. Google wants content made for humans. But you also have to tailor the content for search engines like Google, Yahoo and Bing. The distinction here, however, is a very difficult one to make, and it’s very easy to cross the line.
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