Just like the way you get bored of eating the same type of meal every day, your customers may also get bored of reading same type of blog posts,EDMs, infographics, or probably seeing your old website every time they visit your website. Obviously you don’t want to consider revamping your website every month or at regular intervals, nor you may not be selling different type of products and services at regular intervals, but you can always present the “old wine in a new bottle”.
Since there is stiff competition, it is important to offer something new and unique to your customers and prospects. Without updating your website you fall into a static website with no reason for return. By failing to update your site, you might lose some of your important leads. This is the reason why you see glossy wraps and attractive packing materials used on print packages being sold in the market. Those satin ribbons, hand-made packing wraps, and unusual packing style works best to mesmerize you and urge you to buy the displayed products.
Right from the products displayed on the shelves, to your website, everything should be created to catch the attention of your audience. Placement of relevant text, images, videos and infographics is a must to garner more user traffic. A redesign also helps with increasing your rankings. Let’s face it the website you built is probably a couple of years old and doesn’t adhere to the same marketing principles that are common today. It also helps you restructure your sitemap to allow you to target services and products in a way that they are being searched. Not to mention, if a user tries to open your website on different devices, the USPs of your company, discounts and price offs, latest deals, important call-to-action and your products and services should be easily visible.
Once your call to actions and your design of your website is finalized it is time to start marketing your website. And then, the job does not end with the mere launch of your website, you need to optimize your website so as to rank on top of all the search engines. Seeking consultation from an experienced and reliable Web Design and SEO Company like: – Noxster SEO Company will not only help you improvise your existing web design, or revamp your SEO strategy but it’ll also help you improve your ROI. Coz at the end, it is all about the money, honey 😉
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