Once you have your desired rankings online, it’s time to take your next step, conversion rate optimization (CRO). CRO is the process of converting your current traffic at a higher rate, which in return allows your website to create a higher ROI.
To ensure you are converting at the most optimal rate you want to make sure that your website provides content, and is designed to have your call to actions stand out.
Google Website Optimizer
Increasing your conversion helps decrease your bounce rate, increases your time on site, and ideally will create more business opportunities. Whether you want people to buy your product, sign up to your blog or twitter feed, contact you, or learn more about your company CRO increases your call to actions.
Conversion Rate Optimization isn’t easy, and the process is gradual. But through cogitative and data testing, we create a look and feel to your website that generates the highest results.
Why Conversion Rate Optimization:
- Turn more site visitors into customers
- Understand your clients, their buying motivations, and how they move through and interact with your website.
- You have the rankings and are still craving more business
- Improve landing pages, product pages, and checkout processes
- Maximize your Return on Investment (ROI)
Our Conversion Rate Specialist will assist:
- Understand your brand and corporate image
- Implement different Code into your website so your site won’t be down.
- Choose the landing pages that have to be tested
- Develop a test strategy
- Configure the analytic tools
- Review Results
Conversion Rate Optimization Steps:
- Coming up with your Strategy.
When taking on a new project our CRO specialist will break down your website to figure out which part of your website is under performing. The bottom line is your analytics don’t lie. If there is a part of your website that you think is astetically attractive, if it isn’t converting into new business we need to correct it.
- Understanding your Analytics
Figuring out where your visitors are coming from and going through step by step why they aren’t buying is the next priority. Seeking to understand why customers don’t follow through at certain steps of your site will be critical in improving your analytics. Whether you reduce the number of steps a customer has to take, or creating a new checkout system, this all will be analyzed and broken down through your analytics.The way to solve this is through conversion funneling. It all starts with your initial impression whether its top rankings on the search engines, or through your ad in your ppc campaign. We track each visit down to the checkout page. This will allow us to map out each action that your prospective client took and breaking down the steps.
- Understanding Intentions
After this data is collected we want to analyze what is the underlying issue within your website. Are people finding you for the wrong keywords, are they not finding your information or product relevant to the search they performed. Understanding your customer’s intentions and figuring out what best fits on that landing page will help increase how your site converts.
- Overcoming Onsite Objectives
- Make the Proper Changes
In this phase we will start correcting all of these changes and testing the results. It might be premature to create a whole new landing page all together, so we make sure that all the little changes are properly corrected.
- Design new Web Pages
New web design and feel is implemented after countless hours of testing has been performed. The design with the best feel and data will be launched.