So, what is SEO, LA? For as long as people have been surfing the Web, businesses have been trying to harness the information superhighway in a way that puts their business front and center in Internet users’ minds. When you think about it, that’s a natural and logical extension of companies’ marketing objectives.
In the analog world, we do everything we can to ensure that our companies and organizations are in people’s minds when they want products or services like ours. So, we employ a promotional strategy to ensure that happens. We take our billboards in the best locations, we try to put TV and radio spots in places where our target market will be watching and listening. Those are just a couple marketing strategy example commonly found that have been around for a long time.
So, what is SEO marketing and how does it help me accomplish that?
In days past, it made sense to tailor your marketing efforts in those ways – and it still does. A great TV commercial will stay in the public conscious for a long time. The same is true for marketing-oriented web content. Done right, it can help with more than just simple emarketing – though it’s important for that – it can help establish your brand.
SEO – search engine optimization – is basically the Internet version of trying to find and obtain the best location for your billboard or other ad. It amounts to trying to ensure that potential customers will find your company’s website instead of a competitor’s when they are looking for the kind of services you offer online.
What sets search engine optimization apart, really, is that it’s accessible. The huge companies with huge marketing budgets and people on staff to develop online marketing strategies have to follow the same principles to make SEO LA work as much smaller companies do.
Should You Do It Yourself or Hire Someone?
Some small businesses have handled trying to improve search engine rankings in house, perhaps watching an SEO tutorial or getting some SEO tips and basically winging it. However, most find that having an occasional SEO audit and working with a professional SEO LA company is the better route.
The biggest problem with do it yourself SEO LA is that SEO best practices are subject to change – fairly rapid change. Google has changed the way it ranks pages several times over the years. It can be tough for the average businessperson to keep up with the changes.
On top of that, SEO techniques are a lot like anything else – the more experience you have working with them day in and day out, the better you become at achieving your desired result (in the case of SEO LA, that means improved search engine rankings). The better SEO LA companies also make use of professional writers who can write copy that is compelling while bearing in mind the best SEO LA practices.