If you use the web for business, (and who doesn’t these days?), you’ve probably even considered incorporating it into your site. You know it’s important but maybe you’re not sure why. Or even if it’s worth all the investment, ‘won’t Google just find my site eventually?’ Well, sure it will, but just throwing a website onto the Internet and hoping for the best probably isn’t the best SEO strategy. And if you’re like most business people you don’t have time to waste on uncertainty and chances. You want results, so sooner or later you’ll find yourself wanting to optimize your site to improve your rankings.
Why Do you need a SEO Strategy?
Starting Your SEO Strategy
OK you’re ready to embark on improving your SEO for increased rankings. Where do you start? First contact our SEO Company team. We’ll take a look at your site to see just where you could use some improvements. We’ll take a look at your structure. All that code that search engines rely on to understand your page is really, really important. An innocent mistake could spell disaster for a site. So we have a skilled set of technicians that analyze your code and make sure that it’s built for performance. Like a race car your site structure should perform quickly and efficiently so we make sure that we remove any unwanted or unnecessary coding that will weigh it down and retool any code or tags that could use improving. This goes for page titles, title tags and anchor text. We make sure your site has relevant links, which improve your visibility and rankings. Low quality linking is a thing of the past and something that Google’s quickly catching onto. We make sure our links are valid, relevant and grow at a normal, predictable pace.
Content Creation for your Online Marketing Strategy
Most likely improving your SEO will include adjusting your content. Our talented writers have years of composing keyword rich, relevant content. Have you ever seen a page that just goes on and on never seeming to make a point but is stuffed with keywords? That kind of strategy could end up hurting your rankings. When our writers take on a project they write for the reader, not the search engine. As Google improves its algorithms it’s getting easier for them to spot ‘keyword stuffing’. And that means that all those meaningless pages stuffed with keywords will eventually damage a site’s natural organic rankings. Duplicate content is bad. Let me repeat, duplicate content is bad. As part of our writing package we’ll review your content for any duplications and quickly, but kindly remove or change it. See, a while ago some sleazy SEOs thought they had found the golden ticket to rankings: ‘if we just repeat a keyword enough Search engines will think that we’re the ultimate source for that information and rank us first!’ Well, it didn’t take too long for search engines to catch onto what was happening and penalize those sites. As a result sites today are held in strict accordance with a zero tolerance policy in regards to duplicate content. Of course skilled writers can pretty much say the same thing many times but make it appear that you’re saying something unique. That’s why choosing a company like Noxster is so important – you get the best of best. Content, content, content. The phrase ‘content is king’ still holds true today. You’ll need an ever evolving and changing content strategy to successfully increase your site’s footprint. We can help with that. By creating a flexible strategy that allows room to grow your site will continue to spread and search engines will recognize and reward your influence with a higher page rank. In the end it’s critical that your site employs a solid SEO strategy to improve rankings. By combining a multi faceted approach your site will be soaring to new heights. Don’t make the mistake of trying to cheat the search engines with unscrupulous techniques – you won’t succeed. The best sure fire way of getting the most out of your site is to trust a team like Noxster. They’re passionate about SEO and you’ll be amazed at the results!