Every avenue of the press is abuzz. The White House has taken an official stand on Net Neutrality. It has thrown full support behind preserving it. The fight for an open Internet is now more intense than ever. Different groups are lining up on both sides of the controversy. The president faces strong opposition from factions in Congress. Corporations like Comcast, Time Warner Cable, and other ISPs also oppose him. These companies want more control over Internet access.
Without Net Neutrality, large Internet providers could charge companies different prices. This would affect how quickly their data flows. Providers could also slow down traffic or block access to websites entirely.
Opponents of Net Neutrality argue that companies that clog the Internet with large amounts of data should pay extra. They believe higher charges for bandwidth-heavy users could help fund advanced fiber networks that support more Internet services.
Proponents of Net Neutrality feel that it protects innovation and small start-up companies that could not afford to pay higher fees, and or would be denied access to Internet services. They believe that Net Neutrality protects them from powerful gatekeepers who will limit access and the spirit of a freely competitive marketplace. Ultimately, the FCC will weigh in on the controversy, and an outcome will be known.
SEO Marketing Strategy
Regardless of how the FCC or high court rules on the status of Net Neutrality, search engine optimization companies already help websites gain attention in an increasingly competitive marketplace. Prepare for either outcome. If Net Neutrality is eliminated, SEO experts will play an even more critical role by helping small businesses, solo entrepreneurs, and new startups reach consumers and stand out in online search results.
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