This blog is to tell you what you need to know about the current changes Google is making. We told you how your website could be affected when Google released Panda; now it’s time to inform you about the new Google animal… The “Penguin”.

Google Penguin has impacted thousands of websites nationwide, and many SEO Companies in LA.

You can be assured that neither the Panda nor the Penguin has made an impact on either our or our clients’ rankings. With that being said, let’s dive deep into the “Google Penguin Update”.

Google Penguin helps websites identify and correct unnatural link-building practices that may negatively impact search rankings. Although Google has not officially “banned” websites, the update has affected thousands of businesses and website owners worldwide. While no one has lost all rankings from the penguin, you can lose rankings for your most important keywords, since those are the ones you were optimizing the most.

What is a red flag? Well, Google uses machine learning to build up a picture of what natural link building looks like within each genre/niche and uses that to test sites against websites on the fly. Google identifies poorly built links spread across hundreds of pages on a website, including link farms and link wheels.

The good news is that, like Panda, if you properly correct the mistakes, you can regain those rankings over a short period of time. Don’t forget that Google penalized JCPenney a little over a year ago because the company built thousands of automated links every day. However, the brand recovered its rankings for those important keywords within a month. Like Panda, the rumor has it that the Penguin only comes around every so often. However, there is a chance that if Google sends you a warning, it might not be correct.

Good Tips on how to recover from the Penguin Update

First thing is first. Matt Cutts the director of spam, still came out and encouraged all companies to utilize SEO. With that said, follow these simple tips to recover from the issue quickly:

What Is the Google Penguin Update?

  • If you feel Google unjustly de-ranked your website, submit a reconsideration request directly to Google.
  • Publish a professionally written press release to strengthen your online presence and generate quality backlinks. This will not only help generate more organic backlinks, but it is a good way to regain lost momentum. (Contact Noxster to get this done).
  • Build high-quality backlinks. At Noxster, we always implement high-quality backlinks. Although they cost more, they help eliminate the risk of penalties.
  • Blog. The more content you have, the more it makes sense that you have a ton of links. This also helps build social media links, retweets, Facebook likes, and Google pluses.
  • Social Media Optimization is a good way to lessen the blow. The more business you can get through social media, allows you time to recover from a drop in rankings.
  • Fix all of your onsite issues. If you are already using an SEO service and are looking for a in depth report, ranging from 30-100 pages (depending on your site size) on all of your onsite issues, give us a call. It’s only a per-basis fee.
  • Financial forecast: how this has affected your business. See how much revenue you have lost up to now due to the drop in rankings. This will help you truly understand how valuable SEO is to your business model.
  • Monitor your SEO Company just like any other employee; keep your SEO Company accountable. Ask for detailed reports, ask questions, and let them know you know.

Don’t forget this is a slippery slope. If link building were bad, SEO companies could intentionally build spammy links toward competitors to damage their rankings. Google isn’t out to get you; they are just trying to improve the quality of their service. If you have any anxiety with the SEO Company you are with and are looking for more information, give us a call, and an SEO expert would be happy to review the seo methodology you have in place.