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Landing page- First driving factor to lure more customers

Fetching new customers every time and retaining the existing ones is a difficult ball game. No matter how hard you try to think differently, your products/ services are the same or may sometimes be slightly different than your competitors. A drastic overhaul of your...

Testing landing pages- Useful tips

Throwing up landing pages aren’t the best way to go for your company. The internal page is just as valuable as your homepage, but designers tend to ignore these pages within the design phase.  So what elements of an internal page should you look for to determine a...

Cyber Monday: Knowing and targeting your online shoppers

While Black Friday embarks the official shopping for Christmas, the big day for eCommerce websites is Cyber Monday.  Store fronts and websites spend a lot of money advertising for cyber Monday. No matter how small or large your business is, you should do something...

Why Use InfoGraphics and why they are important

If you flashback when internet was initially introduced, small pieces of text could grab your attention. As a result businesses started providing more information, details and useful stats about their brand and offerings to their customers and respected client base....

Giving a thrust to paid search campaigns

Media buying, Pay Per Click, Facebook Ads, and SEM are all great ways to get immediate visibility online. Buying “likes”, “traffic” and impressions is a valuable asset that should be in your online marketing campaign. Imagine that your paid search campaign is moving...