We are the crew of Noxster SEO, and most clients expect big changes from us. They often look for new content, link-building campaigns, or even a complete website overhaul. These strategies usually deliver strong performance improvements. However, there are times when one precise fix can work as a powerful revenue multiplier.
This is an instance of such a fix that has remained untold.
The Challenge: A Website With Lot’s Of Traffic That Didn’t Converting
Our customer was an online retailer of luxury goods and a high-end e-commerce brand in the niche luxury market. They were receiving a decent amount of organic traffic due to strong brand awareness. However, their sales remained stagnant, leaving them disappointed.
Their query to us was unambiguous: “Why are we getting more visitors but still making the same amount of money?”
Our analysis started with a thorough investigation (the type of forensic work that the best SEO Company in Los Angeles is renowned for), and we thought we would discover a complicated technical problem or a content gap. What we discovered, however, was something less complex but totally debilitating: Keyword Cannibalization.
The Diagnosis: When Your Own Pages Compete Against You
Keyword Cannibalization is a situation where two or more pages on your website are trying to attract attention for the same keyword or topic thus making these pages fight each other to be on the first page of Google Search results.
For this particular client issue, there were five separate product pages all competing for visibility with “Artisanal Italian Leather Wallet” as the main keyword.
- Page A: The main category page.
- Page B: The specific leather landing page.
- Page C: The wallet review blog post.
- Page D: The one style product detail page.
- Page E: The never-removed discontinued product page.
Google got confused spreading the ranking signals across all five pages instead of just one strong top page. The outcome was that all five pages were hovering around Pages 2 and 3, gaining many passive clicks but practically no sales since users hardly go beyond the first page of results.
This is the classic scenario that even big companies get into they produce more content thinking that more is better but without a proper structure, it simply becomes a case of their power being diluted.
The Single Surgical Fix For SEO: The power of consolidation
The SEO Company Los Angeles team relied on a single, decisive strategy: Content Consolidation and Canonicalization.
1. Identify the Winner (The Target Page)
We went through the five competing pages and decided on Page A (the general category page) as the one with the greatest domain authority and the most user-friendly experience for converting sales. That was our “winner” that we wanted Google to know about.
2. Consolidation and Redirection
We have removed the unique, valuable content (text, images, and reviews) from Pages B, C, D, and E and merged the best parts around Page A, which is how we have created one definitive, 10x resource on “Artisanal Italian Leather Wallets.”
Very importantly, we applied a 301 redirect from all four “losing” pages (B, C, D, and E) to the “winner” (Page A) straight away.
The execution of this single action led to the acquisition of three huge advantages:
| Action | SEO Benefit |
| Consolidation | Merged the four competing pages into one clear, strong and full of information page of content. |
| Redirect | Transferred all the gained ranking equity (link juice) from the four competing pages to the one target page. |
| Canonicalization | Google’s confusion was totally removed. |
The Result: Revenue Doubled in 60 Days
The transformation was nearly immediate. When Google re-indexed the website and acknowledged Page A as the authoritative source within 48 hours of the fix.
- Ranking Status: Page A escalated from an average position of #18 to #3.
- Organic Traffic Status: The target keyword got 310% more traffic.
- Conversion Rate: A conversion rate increase of 47% happened because of high-quality traffic coming to the superior, conversion-optimized page.
More sales were not the only result of the combined effect of higher ranking and better conversion rate the client’s organic search revenue was even doubled within the next 60 days.
This case is a clear indication that professional SEO services in Los Angeles do not necessarily need to be expensive or involve completely new methods; very often, they simply require one critical bottleneck’s identification and release that is restricting your whole operation.
Is your website gaming itself?
Are You Prepared to Discover Your One Fix?
If your website has high traffic but low conversions or your rankings have plateaued, you do not need many fixes perhaps just the right one.As an acclaimed SEO company in Los Angeles, we excel in such precise, high-impact audits. Dare to contact Noxster SEO, and together let’s discover the one thing that is holding your revenue back.