Image revamping can become a nightmare if handled incorrectly. Instead of gaining customers, you could lose them. Whether your website was affected by a Google Penalty or you want to improve conversions through rebranding, starting a new online rebranding strategy can feel overwhelming.
Signs Your Brand Requires a Refresh
Your image defines you and with time, your customers develop the affiliation with your brand and thereby, building up your identity. If you go about the rebranding incorrectly you can jeapordize the brand awareness that you spent money, time and effort building for so long. Rebranding is way easier if you are a bigger company. Fortune 500 companies usually have a higher risk tolerance. They can gather data and analyze what works and what does not. Small businesses, however, feel the impact of every mistake more strongly on their bottom line. Customers may also become confused or frustrated during your rebranding efforts. This is especially true if the process is not handled carefully. So when do you know you need to revamp your image online?
Do it for the Right Reason
Deciding to revamp your image is a bold decision taken by the companies. Different companies decide to go for an overhaul of their brand for various reasons. It is important for you to revamp for the right reason.
When Your Brand Stops Producing Results
When your old image just is not producing results anymore, or when you feel your existing brand is out of juice! It is time to refresh your image and remind people about your brand. At times, if the brand is refreshed in the correct way, it is in-fact welcomed by the customers and communicates to them that you are on the top of your game.
Recovering from Google Penalties and Negative Publicity
If you have been hit with a Google penalty or have negative publicity online that you can’t get away from. Unfortunately, Google recently stated that if your domain does not recover after new updates, it may be time to start over. Rebuilding online is not easy. However, over the past few months, this approach has proven to be one of the most cost-effective ways to build strong social authority according to respected search engines.
Managing Reputation Issues
Multiple Rip off Reports and other negative press. Reputation Management starts to add up and it speaks volumes about your business model. This is the worst case scenario and we hope you aren’t looking to rebrand for these reasons.
Rebranding Before Launching New Products or Services
Businesses often revamp their image before:
- introduce a new product or a product line, a new service,
- bring about a cultural shift,
- change the target market or your customer’s segment,
- announce a new management or an important person in your management (such as a new ceo),
For the change to be a perfect fit with your brand, you could be required to revamp your image. For example, your brand may previously have been known for low-priced products. Before launching a premium product with higher pricing, consider an image revamp first.
Keeping Up with Modern Marketing Trends
To keep up with the latest technology trends or other marketing concepts. For example, the ‘Going Green’ marketing concept is gaining popularity today and you may want to project yourself and your products to the customers as being environmental friendly as well!
Which Aspects Should you Target?
You can go for a complete overhaul or specific areas. Make this decision based on your budget and the objectives of your revamp. For example, if you want to fix a minor flaw in your existing image, then going for a complete overhaul is not advised. Instead, make tweaks to your website; by changing your tagline or your advertisements theme. Similarly, for a complete paradigm shift, it is better to come up with a new logo, a new website and new modes of promotions.
When to Launch a Complete Brand Overhaul
Dip your toe into the pool before you dive in it. If you feel you have the right ingredients for the image revamp, test it out on a focus group, gather their reaction and make changes to your revamp strategy accordingly before launching your rebranding campaign. This testing is obviously based on the amount of financial flexibility is allocated towards your budget. If you don’t have the funds to do conversion rate optimization, analyze your analytics after the launch and determine what design is converting the best. The more data you gather the more powerful of a selling tool your website will become.
How Noxster Supports Business Rebranding
Image revamping requires dexterous efforts for it to be successful. It is therefore advisable to assign the task to an expert -or professionals like us at Noxster. We offer a number of services including Graphic Design Services and Smart Web Design Services that can all help you come up with and implement a unique, well-defined, targeted and workable image revamping strategy!
Noxster can help your brand to stand out in the cluttered market by powering your brand to make lasting impressions on your customers!