Welcome to the dynamic world of content marketing in 2023, where trends evolve at a rapid pace. Amidst this ever-changing landscape, one thing remains constant: the need for copywriters to adapt and maintain their competitive edge. As the direction of content marketing seamlessly transitions from one trend to another, copywriters must stay on top of their game. In this article, we will explore the key areas that will shape content marketing in 2023 and provide valuable insights for marketers and authors to consider when preparing their materials. Let’s jump in!
Trend 1: Personalization and Individualization of Content
Gone are the days of generic content meant for a broad audience. Copywriters now recognize the importance of tailoring their texts to meet the specific needs and preferences of their target audience. Today, copywriters must adapt their content, leveraging both personalization and individualization where appropriate. Personalization is a technique that uses basic customer data to tailor messages to each audience at once. Individualization speaks directly to each individual within those groups, and requires a much richer data set. This means companies, brands, and projects can now engage with their niche customer base like never before. Say goodbye to generic content and hello to impactful, laser-focused messaging
Trend 2: Optimization for Voice Search
As a copywriter, you can’t afford to ignore the rising trend of voice assistants in 2023. More and more people are using voice search, making it crucial to optimize your news, blog texts, and website content accordingly. To ensure your content is easily discoverable by virtual assistants like Siri, you need to understand the nuances of voice search. Unlike written search, users tend to use longer keywords, ask complete questions, and phrase queries more naturally, just as they would in a conversation. By familiarizing yourself with the characteristics of voice search, you can strategically incorporate appropriate keywords into your texts. Focus on using simple language, selecting topics that are frequently searched through voice, simplifying sentence structures, and including question words like “who,” “when,” or “where.”
Trend 3: Convert text content to other formats
A great way to attract an audience is to give them a choice. In 2023, it’s time to expand your abilities beyond text. Improve the presentation of information and offer readers something else besides text. Include the main ideas of the material in a video. Add an audio or podcast format. Or, simply include a visual component for a more convincing and easy-to-grasp demonstration of the data. By embracing different content formats, you unlock opportunities to engage with your audience in new ways, increase your content’s visibility and shareability, and cater to diverse preferences.
How can you convert existing content to other formats?
- Add infographics;
- Convert information into an audio format, such as a podcast;
- Enhance your content with a video;
- Try to go even further and use interactive formatsthat engage the audience.
Trend 4: Collaboration with Influencers
Some statistics: in 2021, brands spent $14 billion on collaborationwith influencers. According to Hubspot, 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023. When you collaborate with influencers, your brand gets a massive boost in visibility and reach. Influencers have already built a loyal following who trust their recommendations, so when they endorse your brand, that trust carries over to you too. It’s like having a cool friend vouch for your awesomeness! Plus, influencers are experts at creating authentic and relatable content that resonates with their audience. When they create content for your brand, it’s like a match made in marketing heaven. And here’s the best part: influencers have super targeted audiences. So, when you partner with them, you’re directly reaching the people who are most likely to be interested in your brand. Influencers fall into different tiers of “celebrity,” typically based on their audience size. The three most common types are macro, micro, and nano. Whether you are promoting bikinis, water bottles, or 5-star luxury travel experiences, chances are, there is an influencer that fits your brand voice and target market. Influencer marketing is a surefire way to get your audience engaged, generating higher levels of interaction and boosting your chances of turning followers into customers.
Trend 5: Metaverse
In today’s digital landscape, we find ourselves immersed in a dynamic virtual space that operates continuously. Users interact with each other and digital objects through their avatars, utilizing innovative VR technologies. While initially synonymous with computer games, the concept of the Metaverse is now finding its applications in the business world. Ignoring this emerging trend is no longer an option for companies. The Metaverse holds a strong appeal for millennials and representatives of Generation Z.
Take augmented reality as a prime example. Through smartphones, users can seamlessly integrate virtual elements into their real-world environments. They can attach virtual artwork to their walls or even “try on” shoes to visualize how they would look in real life. This isn’t just another passing fad; it provides practical benefits for consumers. After all, it’s truly empowering when individuals can make informed purchasing decisions before committing.
Implementing such tools yields tangible results: users can confidently order products that align with their preferences, significantly reducing the likelihood of product returns. In turn, sellers experience a decrease in the number of dissatisfied customers returning items. The introduction of these immersive experiences positively impacts both sides of the transaction, fostering a more efficient and satisfying shopping experience.
Trend 6: Long Content
Long and informative text content is coming back! It has never been so difficult to keep the attention of a potential client as in 2023. The need for comprehensive, complete and original materials is making itself felt again. Over the past few years, marketing trends have shifted towards easily digestible and short content. In 2023, longreads are on the rise again, and this is good news for copywriters because:
- Readers interact with interesting long texts longer than with short content;
- High-quality and informative materials attract a lot of attention when they are shared, for example, on social networks;
- Long content is great for ranking in search engines;
- Storytelling formats, as a rule, provide the best conversion;
- A long text allows you to contain all the necessary information and add expert opinions. For example, you can’t encapsulate all marketing trends for a whole year in a nutshell. A long, but not overloaded and conveniently formatted text will be the optimal solution.
Trend 7: Updating Old Content
The work on content doesn’t stop after you type the final period. Simply writing an SEO-optimized text once isn’t sufficient to consider the material complete. While your article may initially rank high in Google search results, it can easily lose its position if not regularly updated and supplemented with current information. To maintain your article’s visibility and relevance, you must periodically review and update the content. Stay up to date with the latest trends, news, and developments in your industry, and incorporate this new information into your article. This demonstrates to search engines and readers alike that your content is current and reliable.
In 2023, try to give your old content a second life:
- Make sure that all information is still accurate and up-to-date. If you encounter any outdated or incorrect information, update it.
- Check if the tone and style match your audience and the current time.
- Consider adding fresh information or updates to your old content and making it relevant again.
Let’s embark on a journey together and stay ahead of the curve in the ever-evolving realm of content marketing and copywriting. In today’s fast-paced digital landscape, it’s crucial to ride the wave of current trends in order to propel ourselves to new heights and accomplishments. Contact us at NoxsterSEO to discuss how to leverage today’s trends for your business!