Matt Cutts is the head of Google Spam department came out with a statement regarding unnatural links and the message that Google is sending out to websites.  If you got a message from Google, don’t panic.  Updating from his Google Plus page, Mr. Cutts went on to address the meaning behind the message:

“If you received a message yesterday about unnatural links to your site, don’t panic. In the past, these messages were sent when we took action on a site as a whole. Yesterday, we took another step towards more transparency and began sending messages when we distrust some individual links to a site. While it’s possible for this to indicate potential spammy activity by the site, it can also have innocent reasons. For example, we may take this kind of targeted action to distrust hacked links pointing to an innocent site. The innocent site will get the message as we move towards more transparency, but it’s not necessarily something that you automatically need to worry about.”

It is not uncommon for websites to get a message in there Google web master tools from Google. A ton of SEO Companies have had to address this situation. But how do you know if you got hit by the Google penalty? Matt continued to address the situation:

“If we’ve taken more severe action on your site, you’ll likely notice a drop in search traffic, which you can see in the “Search queries” feature Webmaster Tools for example. As always, if you believe you have been affected by a manual spam action and your site no longer violates the Webmaster Guidelines, go ahead and file a reconsideration request. It’ll take some time for us to process the request, but you will receive a follow up message confirming when we’ve processed it.”

From the look in the comment box below the blog, a lot of SEO Companies and business owners didn’t like the message that Matt sent out. He went on to update his blog to address some concerns to alleviate the anxiety of website owners. Google has listened to the concerns and is now addressing the message in a different manner:

Update: Thanks to everyone who gave feedback on this change. An engineer worked over the weekend based on the suggestions here, and starting on Sunday we made two changes so you can tell the “individual links aren’t trusted” messages from the “our opinion of your entire site is affected” messages.

First off, we changed the messages themselves that we’ll send out to make it clear that for a specific incident “we are taking very targeted action on the unnatural links instead of your site as a whole.” So anyone that gets a message going forward can tell what type of action has occurred.

The second change is that these messages won’t show the yellow caution sign in our webmaster console at like our other webspam notifications. This reflects the fact that these actions are much more targeted and don’t always require action by the site owner.

Thanks again for the feedback, and we’ll continue to work on ways to provide more useful and actionable information for site owners.

There you have it. Links are still an integral part of any SEO Campaign. It’s just a matter of finding a reputable SEO Company that builds quality inbound links for your website. Combine that with a proper blogging and content development strategy and you will see your rankings naturally increase.