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Why Is Video Content So Important to SEO?

When it comes to developing a highly-effective digital marketing strategy, you need to think outside of simple pictures and text. One of the biggest digital marketing trends for 2015 and 2016 is video content.  Video marketing is a great way to grab the attention of your potential customers, reach a new audience and raise your web ranking and SEO score.

Boost Search Engine Optimization with Videos

video_marketing_contentYoutube is not just a great video sharing tool and a way to get your video content out there, it is also an extremely important tool in terms of search engine optimization. Youtube is the world’s second largest search engine, just under Google. That means Youtube is more powerful in terms of rankings than Bing or Yahoo. That fact is huge for companies that want to improve their SEO rankings. Having just a few videos up on Youtube can greatly improve your web presence.  Online videos have a big advantage over other SEO marketing content because they have a much greater chance at being seen. Often SEO blogs, no matter how great the content is, can be buried online and difficult to find. Video content is very easily accessible and links can be quickly shared on your brand’s social media platforms and embedded on your company’s website to increase views and traffic.

Video Content Engages Your Audience

Video content brings a human touch to your brand and creates an element of intimacy and trust in your brand. With competition growing between brands growing fiercer every day, having any edge over your competition is great.  The internet marketing optimization benefits of video are proving themselves to be extremely powerful – and digital marketing agencies are taking note. A recent survey conducted by ReelSEO showed that 93 percent of the 600 marketing professionals surveyed said they had used video content in 2014 and 82 percent of them said they found it effective. Considering that 41 percent of adults in the United States say that they regularly watch videos online, you can see why video marketing is so powerful.

Create the Right Kind of Video SEO Content

It is extremely important that when you make the investment in creating video content, you employ the right digital marketing strategies and create video content that will really reach your intended audience. Some of the most popular video formats that generate serious user engagement and increase your brand visibility and improve search engine ranking are:

  • Video testimonials
  • Product demos
  • “About us” video blogs
  • Instructional videos or tutorials
  • Interviews with staff/brand designers
  • Creative videos with elements of humor
  • Celebrities endorsements

Considering adding video content to your online marketing strategies but don’t know where to start? NOXSTER is a leading LA SEO company, offering a full range of search engine optimization strategies, online marketing strategies and social media marketing. We can help your business create a compelling online presence, including a strong social media brand and video strategies. In addition to our social media marketing, we offer full SEO audits and complete SEO consulting and services. Contact us to discuss how video content optimization can fit into your digital marketing strategy.