With 2012 coming to a close, it is time to reflect and see what has happened in the busy year of 2012. Overall, there have been a lot of Google updates
Not just for SEO Companies, but for people who own a website as a whole. Here is a breakdown of what has changed and what you can expect heading into the year 2013.Google has traditionally supported websites that have had the data that search engines were crawling for. It has evolved to a point where Google’s algorithms really support websites with content optimized for users and visitors, deviating away from certain standard principles that were relied upon by SEO companies for the better half of a decade.
Recapping SEO in 2012:
Here are some changes that happened in 2012 that Google seemed to favor. These are strategies that other website implemented that seemed to increase SEO rankings:
- Having a big brand name.
- Creating unique content, include lots of images and the attempt to take it viral.
- Do some form of Social Media integration.
- Create a web 2.0 website. Google is sick of seeing companies with websites that haven’t been changed for 10 years. It’s time to buy that new car or in this case a website. It is time to put some navigation and more horsepower to get up to date.
- Integrate video onto your website in some fashion.
- Create a mobile friendly website.
If you are a small entity the first bullet point can be a little scary. We believe Google has unintentionally made it harder for smaller mom and pop shops to rank in an economical manner. That isn’t to say it is not possible, it is just not as financially feasible as it once was to be able to accomplish top rankings on a strict budget. You have to implement a strategy that is précises with an exact goal in mind. With the development of social media, the integration of content development, and mobile theming, there are other services that now affect a ranking outside of just man hours dedicated to offsite and onsite popularity.
Without running the risk of getting your website banned or penalized it is very tough to get a top ranking for keywords on a minimal budget. SEO companies have to do more and more work just to generate the same type of rankings that is expected.
What Should Your 2013 SEO Strategy Look Like?
The common theme that we have identified with all the updates is Google cares about one thing, quality SEO. To be frank this has been true for over a year now. Once Google released there updates, they have made it very clear what is authorized and what is frowned upon. Google has started to be very transparent within your webmaster tools, allowing users to see link, keyword positions, avg bounce rate, time on site, and other variables for you to increase in webmaster tools, released a ranking too for you to analyze the avg position where you rank, and asking for more specific clarity request. Here are a few tips to think about when developing a new website to keep it SEO friendly.
- Diversify the types of blogs you produce. Have some relative to your company, industry, and make sure they are engaging. Ask a lot of questions and try to generate a response.
- Properly identify the topic of the content.
- Keyword Silo. The idea behind “keyword siloing” is to create keywords and relevant content and them for each page/section of your website.
- Make sure your keyword density isn’t malicious. Don’t over optimize your site with repetitive content.
- Don’t copy and paste your about us or other content on 3rd party websites like Amazon, EBay, or directories.
- Implement awesome images and videos. Design your pages with elements that users are looking for. Info graphics, animations, cartoons, shareable elements are all good ways to generate eye catching information.
- Quote content or articles that you found on the web. You can still rank by quoting.
- Calls to actions are taken into consideration.
- Like it or not Google Plus can still help with rankings. Use it don’t abuse it.
It is pretty simple, Google will continue a consistent theme, organized, and organic website that doesn’t over due to much of one thing. Make sure there is a theme to your website not just a bunch of landing pages that don’t have anything to do with each other. Data shows updated websites rank better, it is time to consider web design as SEO in some degree.
The bottom line is the cheaper the campaign, the worse work you are going to get for your website which has shown to be harmful. Go for quality vs. quantity. If you can’t afford a high volume of quality start small and organically grow your rankings. You will be better off in the long run.