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Companies are struggling to formulate a good marketing strategy (SEO and Social Media Strategy) without having hiccups or going through a steep learning curve. If you are a medium size company you have to have a precise message that you are trying to become the authority for online. Each market place and company has their own niche. Formulating and communicating that message has always been a keen obstacle. If you are one of those companies that have been struggling to communicate the right message to the right audience? Failing to reach out to your customers? Make efforts to enhance the user experience while using the right elements and text to deliver the right message.

Here are some common marketing goof-ups that we have seen within the online market place. Keep these in mind when integrating a SEO and Social Media Strategy: –

  1. Provide what’s required
    Since customers are core to your business, you should pay heed to their aspirations and desires. You can conduct a survey (whether online or offline) to understand the expectations of your audience. Doing this can help you analyze the success of your on-going marketing efforts.
  2. Adjectives
    Use relevant keywords and adjectives to define your products or services as there can be different meanings of a single word, just ensure that you pick an apt adjective for your brand.
  3. Fewer yet impactful words
    Think of words that can just hook your audience and deviate them towards your brand. Don’t opt for long sentences. Just use short and crisp sentences to convey your message. It should immediately register in their minds, hence leading to brand awareness.
  4. Add the spark and thrill
    While writing think that this is the first and last opportunity to make a powerful impression amongst your target audience. Add a flavor of vigor and excitement in your text. Adapt this approach every time when you write something to promote your business or interact with your customers and prospects.

Evaluate a strategy to understand the whims and fancies of your audience and sell your offerings while keeping the same in mind. Online marketing is getting very deluded. Your competition and peers are fighting for the same online leads. Make sure you build unique content on your website and share it on your social media platforms for it to be found. You will generate a better buzz which will directly affect how well you rank online. Make sure each pieces of content is written with a purpose. If you are successful at writing unique content, building a great website, and sharing it, you will enhance the probability of ranking higher on Google, Yahoo, and bing.