Tools for Effective Real Estate SEO
Since the Internet fully developed many years ago, one of the last businesses to join the party has been real estate. That’s because selling property has tradiationally been a personal, face-to-face process that few believed could be accomplished through an online strategy.
That was then, this now. Brokers and agents now know that real estate SEO is an indispensible means of driving leads and they have embraced the process with both arms.
Due to the highly competitive nature of the business, real estate SEO must be an on-going process – not just something to do when there’s time. Those who do not devote appropriate time to real estate SEO will see the competition succeed instead. At Noxster, we have developed proven strategies to help improve real estate SEO.
Effective real estate SEO depends on maintaining unique content that is relevant to your prospect. When you post content that speaks to your prospect, and you do so on a regular basis, you are going a long way toward improving your search engine rankings. The keys are frequency and relevancy, that is, you should be posting on a regular basis, but you also have to create content that tells a captivating story – one that is not just interesting, but so interesting that your prospect will come back for more.
Real estate SEO also depends on keyword science. Keywords are the terms people use to find whatever it is they are looking for. When those keywords appear in your content, your chances of improved real estate SEO rise. But too many or too few keywords can depress results. Poorly written keyword-rich content is also a deal-breaker.
Lately, online reviews have emerged as a powerful real estate tool. The usual online review sites are important, but more important is posting positive reviews on your website. When you do this with regularity, you are contributing to improved real estate SEO. P.S.: Keep those reviews short. Nothing will turn off your prospect more than a review that goes on and on about things that don’t matter.
Real estate SEO doesn’t have to be confusing. Experienced writers and site structure specialists who understand and conform to the latest changes in effective real estate SEO execute the Noxster formula.
Noxster is Ready to Help Your Real Estate SEO
Noxster is a family owned and operated boutique company. Since our inception, Noxster has successfully optimized hundreds of sites and have built websites for hundreds of happy customers. Based in Culver City, California, we are a complete digital agency with an in-house staff of talented project managers, content developers, designers and programmers. We have the infrastructure required to build amazing campaign, generate top results and offer creative solutions to all of your online needs.
If you’re ready to stop guessing and let Noxster’s scientific small business SEO solutions go to work for you, call us today at (310) 202-4037 or click here to contact us online.