Pay Per Click Management
Pay Per Click Advertising commonly referred to as PPC management is the process of bidding against your competition through the Google Ad’s online. You will see the Google Ad’s in the highlighted box either on the right hand side or at the top of the search. PPC is a essential part in diversifying your online traffic so you are not beholden to Google’s algorithm. To make sure that you generate a positive ROI from Pay Per Click (PPC) it requires a deep understanding of the bidding process and how the PPC model works. The reason why Orange County Companies outsource their Pay Per Click Management to Noxster is because we have managed over 7 million dollars worth of revenue with 3.5% ROI on the web. Our team of experienced professionals in the Orange County, CA community allows you a local partner that you can trust. This is one of the key principles to your Internet advertising campaign.
PPC MANAGEMENT COMPANY ORANGE COUNTY
Understanding your business model is one of the most important distinguishers from generating a campaign in the Red vs. Blue. Every company is different as is their website, so finding the perfect combination for success is usually best served locally vs from afar. Pay Per Click is no different than fishing; sometimes it is better to cast a wide net hoping to generate revenue from all angles, and sometimes you want to cast a narrow net going after a select few.
Paid Search is the most targeted powerful online marketing solution in the history of the web. It has been around the longest, and is the “print” of online advertising. It has shown time and time again to work. At Noxster we keep score to make sure that you campaign is generating a positive ROI for you.
S Strategize & Set Goals
C reate new Revenue Opportunities
O ptimize Keywords & Bids To Maximize Results
R esearch, and Test
E xpand into new Markets & Mediums
Understanding Your Business Model
The first key to success managing your Orange County PPC account is understanding your business model. PPC ads are displayed for whatever keyword query matches with the content on your website, or the list of sevice, product, or opportunity that you provide to the end user. We thoroughly examine your business metrics to design the entire structure on the search engine page, as well as making sure the content on your site is pertinent. If not we will suggest creating a custom landing page to generate better results. We can also help you decide on potential affiliate partners you choose to collaborate with.
In the past it was as easy as choosing keywords and pressing GO. Now that is not enough. With increased competition with your Pay Per Click Campaign basic research is not enough, PPC management requires a thorough understanding of your niche. First we examine and perform a PPC audit to determine how your previous campaign was performing. If you no campaign was running we will analyze the competition. This way you can start your PPC campaign fast and also not waste any budget on trial periods.
Knowing what time of the day Google charges more within your industry is crucial. It is not always beneficial to have your display ad’s running at certain times because Google will increase the bid, which make you burn through your budget faster. At Noxster we have a thorough understanding of the bidding process, which saves you bundles of money in the long run.
What do you get with Noxsters Orange County Pay Per Click Management Program?
- High Level Campaign Strategy and Execution
- Competition Analysis & Industry Research
- Ad Copy Creation and Test
- Conversion & ROI Tracking Analysis
- Extensive Keyword Research
- Sales, Lead and Call Tracking
- 24/7 Campaign Tacking
- Flexible Reporting
- Access to Exclusive Adwords Beta Opportunities
- Detailed Human Analysis and Custom Consulting
- Geo targeting and Day-Parting Analysis
- Regular Exploration of New Markets and Mediums