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There are common misconceptions about Social Media Marketing. Either you’re a small to medium size company who doesn’t value the amount of time that it takes to run a proper Social Media Strategy, or you think that by simple post you are optimizing your Social Media Marketing campaign.

If you are in the group that has been simply updating your social media profiles, without getting any profitable returns it’s time to realize there is a little bit more than updating it. It is about time that you start utilizing social media as an interactive platform to fetch something valuable- more business, more returns, more publicity, etc. Business networking has evolved into a different ball game. If you are a small business chances are you are spending too much time blogging vs. worrying about sales, or you are avoiding it all together. There is a fine line to cross when optimizing your Social Media campaign and under utilizing it.

If you are medium size company it is encouraged to outsource your campaign to a 3rd party Social Media Company to get your campaign ramped up. After a couple of months train someone in house to handle those responsibilities or to work in conjunction with a social media company.  Social media management entails an aggressive analysis and evaluation to reach a valid return on investment, without the guarantee of the later half.


List of factors that may be helpful to you

  1. Building ties
    Understand your objective of using the social platform. Don’t post just to post. Engage with a potential client, offer a value proposition, pose a question, or be humorous. It is also okay to post examples of your work, but don’t spam.
  2. Build Your Purpose
    What is the purpose of each post? Is it to engage your audience, to increase the number of followers or likes, to expand your market or what? Business networking is all about building relationships. For example: – if you’ve created an online community, don’t expect each and every member to participate in whatever you do there. Besides promoting about your offerings, you should also think of something innovative which may appear interesting to your audience. Welcome every kind of feedback- good, bad, or ugly, listen to them, solve their queries (if any) and make efforts to invite their attention.
  3.  Leaving the robots
    Community is all about involving active members who are rather interested in your business and activities you do online. Remember:  it’s not only about the number of followers you have, likes you got, or retweets you received… after all you don’t want robots. You need active human beings who can contribute (directly or indirectly) in the growth of your business.
  4. Get what you want
    As the saying goes- as you sow, so shall you reap… Depending upon your objectives of establishing social presence for brand, you should start targeting specific set of people and come up with relevant activities to grab their attention.

Being social means opening the channels for two-way communication. And if you are able to do this, you can certainly take your business to newer heights.  People have made careers doing this the right way, it is possible no matter what industry you are in, it’s the time investment vs. the ROI that you have to associate with the risk and reward of a social media campaign.