With the addition of our new PR department we wanted to give you a couple of pointers how to get manage your online reputation. One angry customer can cause a lot of negative news online. With the use of Twitter, Facebook, Rip off Report, and other social outlets, one bad experience can lead to a lot of venting. As they say, “The best way to promote your company is marketing; the 2nd best way is making a mistake”. So if you’ve been banking upon online reputation management for your business, here are some of the important factors that you should keep in mind
Content campaign
If you are following aggressive content generation campaign as a part of your ORM strategy, just ensure every word that you write is authentic and makes sense. Also, complement the text with relevant links for cross verification. Don’t ever give false
information in the quest of writing anything positive.
Reliable sources
If you are mending a company’s or an individual’s market reputation, then you should rely on trustworthy sites to combat the negative word spread around. You may create your company’s Wikipedia profile or just depend on social networking sites like: – LinkedIn to re-build and correct the bad image. A major chunk of people use Wikipedia, Yelp, and Facebook to know more about a company, event, incident, person, thing, or place, it is the most reliable medium that provides non promotional information. Similarly, LinkedIn profile is a must have for every professional.
Frequent updates
Creating well written text every time is very important. And it is considered as a good weapon to pull down the negative publicity (if any). Fresh content and right selection of words offer an immediate thrust to overall marketing objectives.
Defamatory posts
If you happen to notice offensive, unlawful and defamatory content against you and your company put on some review sites and grievances section, don’t wait to take an instant action. Write to the webmaster of the sites and request them to remove such content with immediate effect. You should also provide substantial proof to prove your claim.
Since you are already penalized, blacklisted and put on the bad books of the search engines and your target audience, always use White Hat SEO and Social Media techniques for result oriented online reputation management.
If your budget allows, you can do a full blown PR campaign which entails: New Paper Articles, Product Placement, Interviews, TV Spots, and much more. PR goes beyond your tradition press release. Diverting the attention to the “good news” that your company is doing is pivotal pushing the negative stuff out of sight. Having a full time PR person working for you allows you to have a combative strategy for that dire situation.
A simple note of the said tips can help you shun away negative publicity and aid in either building or revamping your existing market reputation.
Right approach
Since you are already penalized, backlisted and put on the bad books of the search engines and your target audience, always use White Hat SEO and Social Media techniques for result oriented online reputation management.
If your budget allows, you can do a full blown PR campaign which entails: New Paper Articles, Product Placement, Interviews, TV Spots, and much more. PR goes beyond your tradition press release. Diverting the attention to the “good news” that your company is doing is pivotal pushing the negative stuff out of sight. Having a full time PR person working for you allows you to have a combative strategy for that dire situation.
A simple note of the said tips can help you shun away negative publicity and aid in either building or revamping your existing market reputation.