As SEO is evolving it is getting more complicated, so who can you trust? Just the fact we are blogging about this probably sits uneasy with you. Each week we talk to more potential clients and companies who have gone through 2 or 3 SEO companies because of a bad experience. So who do you know who to trust when it comes to choosing the RIGHT SEO Firm? Well the good news is if you are the company that has gone through 2 SEO companies, 3 lefts make a RIGHT!
Either you have experience a poor SEO Company or you are looking to choose a SEO Agency for the 1st time. The best advise we can offer a company, marketing director, or new company is to hire…….. Well us. Joking aside the easiest, simplest and most effective way is to hire an experienced SEO company that can show you tangible results, reporting, and work done on a monthly basis. Let’s be honest good ranking parts are easy to see, but hard to find. Ask the SEO Company to show you more. Ask them for other strategies outside of SEO to see if they are qualified to earn your business. With Social Media and Web Design being a critical aspect of SEO, it is important that they have experience in both of them.
Here are some helpful tips on how to choose the best SEO Company: –
- Market presence
Market presence is essentially built when people have faith in the offerings of a particular company. Kind of products/services it offers, how their representatives deal with the customers, list of recurring and satisfied clients, online reputation, uniqueness of the firm, etc. are some of the factors that help you judge whether your chosen service provider is worth partnering with or not…
- Fake v/s authentic
Once you hire a SEO company, you are bound to share confidential information like: – company objectives, existing SEO plan, current marketing channels, division of marketing budget, results achieved so far, marketing tactics used, and the like. It is because there are a number of freelancers and bogus companies available in the market. Take the time and investigate about the authenticity of the chosen firm. Don’t end up sharing the most private details with any XYZ company. Chances are if they are cheap, you aren’t going to be getting the “best results”.
- Customer care
Make sure the communications channels are open. While some companies abuse this privilege and this concept it is productive to be in the know. Having a monthly meeting with a project manager is always a good thing after you get your reports. After your campaign is on track the quantity of meetings can subside. Enquire about the frequency of updates your SEO firm has promised. Also, make sure that the appointed project manager serves you well and seeks your feedback before all crucial steps.
Last see where they rank for themselves. So many times companies choose SEO Companies who DON’T rank for themselves. At the end of the day there are only 10 listings for keywords. If you are more comfortable choosing a local company sees if they are on the first page for local terms. If you are looking to utilize a national company make sure that the keywords they rank for have merit. Ranking for “SEO Companies in the United States” isn’t impressive.