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The best way to explain how Google’s search engine algorithm functions is through watching and analyzing everything Google release through social media outlets. The most informational material regarding proper SEO techniques is released by Matt Cutt’s director of spam at Google. Not only can you follow him on twitter http://twitter.com/#!/mattcutts, you can watch his informational videos on YouTube explaining exactly how Google’s search query works, after typing in a specific keyword. You can also check out his blog here: http://www.mattcutts.com/blog.